DHgate
Navigated major US-China tariff changes through emergency market research and strategic adjustments, helping the B2B platform avoid panic decisions.
Major US-China tariff policy changes directly affected sellers and products on DHgate. The platform needed fast impact assessment and strategy adjustment amid rising uncertainty.
Launched emergency market research, analyzed tariff impact across priority categories, and monitored competitor advertising, bidding, and product-line changes.
Provided transition recommendations that helped DHgate avoid panic budget cuts and messaging mistakes during the volatile period.
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