Dhgate
Navigated major US-China tariff changes through emergency market research and strategic adjustments, helping the B2B platform avoid panic decisions.
Major US-China tariff policy changes directly impacted sellers and products on the Dhgate platform. Competitors adopted aggressive strategies amid market uncertainty. Dhgate urgently needed impact assessment and ad strategy adjustment but lacked timely market intelligence, facing risks of budget waste and market share decline.
Immediately launched an emergency market research project, deeply analyzed tariff impact on specific categories, and closely monitored competitors' ad strategies, bidding, and product line changes. Based on these insights, provided steadfast transition recommendations for Dhgate.
Helped an emerging pet brand rapidly scale from zero on Bing Ads, achieving stable ROI and validating the channel.
Took over PMax campaigns end-to-end with a custom "new playbook", achieving 10x ROAS improvement in just two weeks.