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Pettliant: Cold-Starting Bing Ads for a Pet E-commerce Brand
Pettliant
Helped an emerging pet brand rapidly scale from zero on Bing Ads, achieving stable ROI and validating the channel.
Pettliant
Helped an emerging pet brand rapidly scale from zero on Bing Ads, achieving stable ROI and validating the channel.
Pettliant is a pet supplies e-commerce brand that was entering Bing Ads for the first time, facing a cold-start challenge with zero experience and zero historical data. The core challenge was how to scale quickly and validate channel value without any data foundation.
Leveraged high-converting keywords validated through Google Ads historical data as seed keywords to rapidly build the Bing search advertising structure.
Used Bing Shopping Ads feed optimization and competitor analysis tools to precisely match high-intent pet product users.
Built a dual-track keyword strategy: brand defense + category expansion to balance brand protection and new customer acquisition.
Took over PMax campaigns end-to-end with a custom "new playbook", achieving 10x ROAS improvement in just two weeks.
Navigated major US-China tariff changes through emergency market research and strategic adjustments, helping the B2B platform avoid panic decisions.